Lone Star Software Symposium: Austin
Jun 29 - Jul 1, 2007 - Austin, TX
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Web Publishing 2.0
If we're moving toward Web 2.0, what does that mean for online publishing? In this talk I'll answer that question. Based on my experience as Principal Technologist at Mark Logic working with dozens of the largest online publishers, I'll present a vision for how the Web 2.0 concepts like personalization, collective intelligence, the long tail, and the importance of "owning the data" can and should reshape the face of online publishing -- and how XML, XQuery, and XML-aware text search act as the key enablers. I'll also introduce new Web Publishing 2.0 concepts like "Sweat the content" and "Give answers not links".
(Not content to be a windbag, I'll use practical examples and demos to help get the points across.)
About Jason Hunter
Jason Hunter is Principal Technologist with Mark Logic, specializing in large-scale XML content manipulation using XQuery. He's probably best known as the author of "Java Servlet Programming" (O'Reilly Media). He's also an Apache Member and as Apache's representative on the Java Community Process Executive Committee he established a landmark agreement allowing open source Java. He's publisher of Servlets.com and XQuery.com, an original contributer to Apache Tomcat (and Apache Ant committer), the creator of the JDOM open source project, a member of the expert groups responsible for Servlet, JSP, JAXP, and XQJ API development, and was recently appointed Sun Java Champion. In 2003, he received the Oracle Magazine Author of the Year award, and in both 2005 and 2006, the JavaOne Outstanding Talk award. His largest audience was 15,000 at a JavaOne conference keynote.More About Jason »