Businesses are increasingly recognizing the value of connecting with their customers on a more personal level. Companies can utilize social networking to transition from "Big Faceless Corporation" to "Friend" by taking their wares to the online communities where their customers are. In this age of social media, those communities are found at social network sites such as Facebook, Twitter, and LinkedIn. In this session, you'll learn how to build applications that interact with the various social networks. We'll also look at Spring Social, a new feature in the Spring portfolio that enables integration with social networks in Spring-based applications.

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