On day one of the JavaOne, the theme is clear: JavaFx (http://javafx.com/) is here to stay. The FX story is coalescing into a platform clearly targeting digital lifestyle experiences. It is clear that tremendous of resources are being devoted to bring the FX story together as technology stack with support for rich that stretches from mobile devices, desktop, to the backend.

The Tools
- Continued JavaFX support from NetBeans
- Photoshop/Illustrator plug-in's to export art work as JavaFx artifacts directly

The Features
- JDK 6 update 10 (jdk 6u10) - setting the path for the desktop features envisioned by Sun
- Applets - Sun is going back to the Applets as a way to augment browsing experiences.
- Audio/Video - under the FX unbrella Sun is offereing an HD qualility a/v codec for Java
- FX is slated to target devices such as cellphones and other mobile stacks with a consistent user experience from device to desktop.
- Project Hydrazyne: another Sun initiative to let users easily create rich content and experiences dritributed in a Sun hosted cloud.

I would like to see this effort successeed, for anything elese, just to have competition in the content technology market place. Adobe leads that sector, Microsoft is making inroad with Silverlight, now Sun wants to give Java developer a way into the rich content user exeperience.

You just have to read the blogs around the net to find doubters about this strategy laid out by Sun. However, I think if the company remains on message, provide the tools, continue to share the vision, there will be new convert. Lets see what happens!